What Are The Leading Organic SEO Ranking Elements For A Website?
If you’ve just developed your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most useful marketing tools since it enables you to get your message in front of prospective consumers that are directly searching for your products.
Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s extremely sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formulated equally, so you can target the most vital variables that will have the biggest impact on your SERP listings.
It is essential to understand that the weight of each variable changes with time, so Google will place more priority on particular variables in accordance with user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great emphasis is placed on content due to the fact that Google wants to rank the most relevant websites on top of its search results . The latest Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as comprehensive tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.
- Mobile Optimisation
With more users now searching from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to ensure your website is genuinely ‘mobile-friendly’.
- Other Technical Variables
There are many other technical variables that will greatly affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continually changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Nowra by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsnowra.com.au