Top Tips For The best Email Sequences
Having worked as a sales rep for multiple tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are marvelous because they dramatically reduce the workload for a sales rep, however nowadays, everyone can sympathise with discovering various email sequences lurking in their inbox on a daily basis that just bother us because we have to click 2 buttons to get rid of them!
Not enough business owners spend the time and initiative in designing compelling email sequences that actually sell their product. Producing compelling email sequences is both a science and an art, and if done skillfully, can lead to exceptional results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to generate a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are paramount when it comes to conversion rates. Here are some statistics which emphasises their importance:
One-third of email recipients will open an email based entirely on the subject line
Approximately 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.
The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem quickly. Forget starting the email with your name and job title; you have to give your recipients a good reason to keep reading the email. Thus, begin your email with some relevant information they can identify with, like company news or their opinion to an event via Facebook or an online post, and then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently worked with another organisation with [positive benefit]. Is this something that would be useful for [company name]?
It’s essential that you get to the point immediately and keep the content focused on the requirements of your prospect.
Tip 3 – Ditch the bland ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also contain your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly recommend using this application to help you with your email sequences.
The value of constructing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you have to consider when producing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing experts that can assist you. Talk to the team at Internet Marketing Experts Nowra today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnowra.com.au.