This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)
In today’s aggressive environment of internet marketing, there’s no question that content is king. Content is pretty much everywhere and people love consuming it! It should come as no surprise that content is at the heart of most marketing methodologies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said that, with nearly every companies now directing their marketing initiatives on content, it’s becoming more and more challenging to stick out from the crowd and make your content marketing interesting and effective.
Have you tried content marketing only to find that you’re not getting the intended results? Well, you’re quite likely one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most helpful ways of broadening your customer base. So, here are four reasons why your content marketing may not be working and importantly, ways to fix them!
- You don’t have a strategy
Like any investment, if you don’t have a strategy and set KPIs to quantify results, how can you possibly improve? Uploading blogs and sending tweets are great, but if you don’t have any end goals then you’re simply aiming in the dark. For you to produce interesting content that visitors will engage with, you must have a clearly-defined strategy that should align with your business goals.
Regardless of whether you wish to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the kind of content that will work best for you.
- Your content is not distinct
With the massive number of online companies today, it’s crucial that your content is distinguishable from others. Too many businesses will create content without inspecting the competition and consequently develop content that just gets lost in the crowd. Your content should be captivating, enjoyable, and most importantly, offer value to users by offering solutions to usual pain-points in your niche. In addition to this, different kinds of content suit different communication methods, so contemplate the best ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.
- You don’t promote your content
Some of the biggest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will view it if they don’t know it exists? For you to prevail with your content marketing, it’s crucial that you advertise your content through all available channels, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your articles.
Pitching to influencers and bloggers in your sector.
Submitting it as a guest post to bloggers in your sector.
Including links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content embodies a generous portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a frequent mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.
Undertake some homework to obtain the most desirable keywords that your viewers would use to find your content. Additionally, use meta tags to your strengths to draw more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the likelihood of securing more high-quality, reliable links from relevant businesses.
At the end of the day, there may be hundreds of reasons why your content marketing isn’t offering you the desired results, however these recommendations should cover the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your viewers, your competition, and your keywords, and construct meaningful content that your viewers will naturally engage with.
If you’re contemplating giving up on content marketing because of poor results, contact Internet Marketing Experts Nowra who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsnowra.com.au