The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Nowra is still really about keywords, but there is one concern that some providers face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will also help you find out about which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I spent about a year stressing about one particular keyword that, no matter what I did, I could not get on the first page of Google. The explanation was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Nowra, it would be excellent if for anyone that searches for ‘Yamaha’ in Nowra your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is really worthwhile. Don’t forget – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Nowra on 1300 595 013 or visit, www.internetmarketingexpertsNowra.com.au

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