Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can express their displeasure with the 140 character limit in more detail, now that Twitter has formally verified that they have lengthened the character limit to 280 per Tweet!
The social networking service, which was launched in 2006, grew dramatically to become one of the most trendy social media platforms around the globe, however recent slumps in growth induced the social media giant to make some alterations. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.
Despite the 140 character limit that solidly defined the social networking service, Twitter disclosed on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After running a series of tests over the past couple of months, Twitter determined that they wanted to raise the character limit, but only where necessary. Countries like South Korea, Japan, and China will stay at the 140 character limit, only because there’s no warrant for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English on the other hand, encounter jammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After running an array of tests to certain users, Twitter gained valuable results and conceived the 240 character limit would be favourable for most users. Since 9% of English users were hitting the 140 character mark, many would need to spend time editing their Tweets to make sure they didn’t have to send several messages. In addition, users would now have the ability to conveniently fit their views into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what influence will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.
Since Twitter broadened the character limit, users have enjoyed a higher level of responses which generated more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The increased character limit means that users will have reduced threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations mentioned that it can often be challenging to follow and respond to. Furthermore, brands are loving the longer Tweets as it allows them to fit more descriptive information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the surge of enterprises using social media as a channel to manage customer service matters, customers can now express a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have relied on other social media platforms like Facebook to report customer service issues simply because the character limit was too restricting.
Longer Tweets means that enterprises can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would ordinarily have to use other social media sites if they wanted to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
Whilst some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to keep up with shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, simply talk with Internet Marketing Experts Nowra by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsnowra.com.au