SEO Tactics To Abandon in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s necessary for companies to take advantage of online strategies and tactics that widen their exposure to customers that are proactively seeking their products or services. Search Engines are absolutely the most influential programs that will affect your online exposure, and thus your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to increase their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an exceptional investment that will boost your visibility and conversion rates, or if used incorrectly, can cripple your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and prevalent SEO techniques from 5 years ago may result in your website being penalised today.
Rather than reviewing the top SEO tactics that website owners should be investing in, we’re instead going to delve into the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a frequent mistake that many website owners make to try to raise their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly detect how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. Instead of keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO technique since the inception of SEO, and its value as an SEO technique has evolved rapidly since then. Even though link building is still one of the leading 3 SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public recommendation which correlates with valued information on a website.
Aggressive link building materialises where links are gathered in a synthetic way. Examples of this is where links are stationed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many people still perceive to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The motive in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Problems
The backend of a website plays an important role in SEO, so it’s important not only to identify any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most typical technical issues that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will help your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to improve your SEO, and this can be done primarily with the image filename and alt attribute. For example, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a reliable SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s important to keep up with these changes to grow in today’s online marketplace. If you require any guidance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak with Internet Marketing Experts Nowra on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsnowra.com.au