Google AdWords Management Nowra – Do people really notice your ads?
Google AdWords Management is a necessary part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will definitely not be flexible enough to actually get the results you want.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain hope that it will create some new business for them. If you are a business in Nowra (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really fundamental ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – getting to know all functions.
There are really 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is classic AdWords, and then there is AdWords express. If you are a local Nowra business then chances are that you would have been prompted at the start of registering AdWords to run a project through express (it assesses the size of your company from your website and makes a suggestion) if this is the case, I want you to find the regular AdWords and start using that because it is much more powerful and has amazing features like more accurate targeting so you can reach your Nowra customers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get classic AdWords by just hunting for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will by no means see any real results– and not just since results cost more, but because you have to have a larger campaign in order to actually see the effective aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the estimated expenses slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just need to think of how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people discount because they don’t see that you get metrics from a campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to allow it settle into a routine– because sometimes ads will get a big rise at the start that gives you inaccurate assumptions about its success. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Nowra, and I have done work in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an exceptionally successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are trying to find more information about what to search for in a successful Google AdWords campaign, or need to talk to an SEO agency to improve your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsNowra.com.au.