An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with tremendous powers. Understanding clearly how SEO works and all the various ways to enhance your website’s SEO score can be considerably challenging and time-consuming. But, it is an integral aspect of any internet marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so regularly improving your SEO should be a priority if you intend to increase your website visitors and earnings.
It’s difficult to keep up to date with SEO best practices and standards since they change regularly, so it’s encouraged that you seek expert advice concerning your SEO and online marketing strategy. Having said that, there are some quick and easy ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick guide on some easy ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content continually is also critical so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is repeatedly being added and search engines love finding new content and will increase your rankings if this happens frequently.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the different webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the info they’re looking for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by incorporating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and valid meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are essentially brief descriptions of the content of the web page. While meta descriptions don’t directly influence ranking algorithms, they are still significant as search engines will often times use the summary in search results snippets when they believe a web page’s meta description appropriately portrays the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can most probably identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look unpleasant and unprofessional. If you’ve developed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to be concerned with it!
However, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Nowra on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnowra.com.au