SEO Advertising Nowra — What will 2016 hold for local small business?
SEO Advertising in Nowra is an intricate task, and as we enter 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never figure out what is around the corner, but if you figure out the fundamental parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I hope to try and point out to you just some of the major trends that have been coming out in 2015 throughout the Nowra SEO industry and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly useful if you are a local Nowra business.
This is the biggest emerging trend and it is going to keep improving in importance. This means that if you are an Nowra company and you are looking for local customers, then this is fantastic. Kicking off with the changes from Google Pigeon, we saw a developing trend that local Nowra searches were actually ranking higher than business with national company headquaters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are rapidly growing abroad and are starting to emerge in Australia and it won’t be very long before they gain popularity in Nowra.
Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Nowra business. 1– you need to be keeping an eye on growing patterns, and make sure you have the ability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start making use of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send out to people on their phones and therefore direct into their wallets.
Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting offers to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Nowra store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how people can keep reinventing ways to get their business out there, and the same could be done for your local business in Nowra. Be creative and even look into what people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to incorporate a similar idea into you own strategy.
My final pieces of parting suggestions– and these are things that you should do right away, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Nowra level, and also boost your authority and perhaps even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will most likely notice that the future actually looks efficient for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Nowra businesses, so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Nowra on 1300 595 013 or visit, www.internetmarketingexpertsNowra.com.au