There is a variety of online marketing techniques that can assist websites in enhancing their traffic, brand awareness, and conversion rates. Among the best online marketing strategies is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even though SEO has proved to be very effective, it takes a fair quantity of knowledge, time, and money to see fruition.
But what if you wish to see results immediately? Regardless of whether your website has just been published or you’re a small business that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an incredible tool that can assist you by positioning your ads in front of individuals who are actively searching for your services or products.
Basically, PPC is an advertising model used to increase traffic to websites. Website owners develop ad campaigns with certain targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The benefits that many websites reap from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your business.
One of the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Regardless if you set your daily budget to $3 or $30, there are an array of high level performance indicators that can be quantified, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to immediately analyse the success of their campaigns and quickly make alterations where needed to enhance performance. As opposed to other advertising mediums, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising objectives.
PPC allows any kind of organisation to start their advertising efforts quickly and conveniently, without creating too much risk with the capability to set a maximum daily budget. Although SEO is a very productive strategy, it often takes many months to notice results so if you’re a new enterprise that needs to escalate traffic and brand awareness quickly, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by displaying ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, interests, location, and the times and days you would like to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target audience.
Having the capacity to export the results of an ad campaign and examine various metrics provides websites with valuable data which can be utilised in other marketing approaches. Alongside this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly helps in their SEO efforts. PPC also enables websites to uncover data about their competitors by employing 3rd party tools such as KeywordSpy and SpyFy, enabling them to establish a profile of their competitors and what market share is readily available.
As you can see, PPC is a compelling marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results delivers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any support in crafting your PPC ad campaigns, speak with Internet Marketing Experts Nowra on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsnowra.com.au