Online visibility is an essential ingredient to any company’s strategy, however the digital environment is in a continual state of change so it’s necessary to stay on top of these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates annually, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their profits.
User behaviour is evolving rapidly with new technology, so Google must keep track of these changes and modify their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. Actually, using old SEO techniques can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll review the top SEO trends to bear in mind for your website in 2018.
A large number of users are now wanting to utilise voice searches rather than more traditional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current growth in voice searches continues at the same speed, nearly half of all online searches will be performed via speech by the year 2020!
What this implies for websites is that they should begin combining more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a crucial tool for SEO, and this will still be a pivotal element in determining SERP listings in 2018. Generating valuable links to reputable websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is an effective strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very useful in the future.
Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Although conventional SEO techniques like link building will still be productive in 2018, there are other emerging trends that Google is targeting in the future which may substantially evolve the practice of SEO. It’s clear that SEO is already adjusting to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts Nowra on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsnowra.com.au