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Top SEO Trends In 2018

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Online visibility is an essential ingredient to any company’s strategy, however the digital environment is in a continual state of change so it’s necessary to stay on top of these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates annually, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their profits.

User behaviour is evolving rapidly with new technology, so Google must keep track of these changes and modify their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. Actually, using old SEO techniques can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll review the top SEO trends to bear in mind for your website in 2018.

Voice Search

A large number of users are now wanting to utilise voice searches rather than more traditional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current growth in voice searches continues at the same speed, nearly half of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin combining more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will still be a pivotal element in determining SERP listings in 2018. Generating valuable links to reputable websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is an effective strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very useful in the future.

Mobile Optimisation

Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, though plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although conventional SEO techniques like link building will still be productive in 2018, there are other emerging trends that Google is targeting in the future which may substantially evolve the practice of SEO. It’s clear that SEO is already adjusting to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts Nowra on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsnowra.com.au

 

Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can express their displeasure with the 140 character limit in more detail, now that Twitter has formally verified that they have lengthened the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew dramatically to become one of the most trendy social media platforms around the globe, however recent slumps in growth induced the social media giant to make some alterations. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking service, Twitter disclosed on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After running a series of tests over the past couple of months, Twitter determined that they wanted to raise the character limit, but only where necessary. Countries like South Korea, Japan, and China will stay at the 140 character limit, only because there’s no warrant for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English on the other hand, encounter jammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After running an array of tests to certain users, Twitter gained valuable results and conceived the 240 character limit would be favourable for most users. Since 9% of English users were hitting the 140 character mark, many would need to spend time editing their Tweets to make sure they didn’t have to send several messages. In addition, users would now have the ability to conveniently fit their views into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have enjoyed a higher level of responses which generated more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have reduced threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations mentioned that it can often be challenging to follow and respond to. Furthermore, brands are loving the longer Tweets as it allows them to fit more descriptive information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of enterprises using social media as a channel to manage customer service matters, customers can now express a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have relied on other social media platforms like Facebook to report customer service issues simply because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would ordinarily have to use other social media sites if they wanted to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.

Whilst some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to keep up with shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, simply talk with Internet Marketing Experts Nowra by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsnowra.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing online landscape, it’s necessary that businesses stay up to date with Google’s best practices to make sure they stay competitive in their particular online markets. With Google being the most dynamic and influential company on the internet, it’s imperative for them to keep up with all the threats and opportunities that the internet produces. Due to this fact, Google releases a multitude of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (basically every online enterprise), are aware of important changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online businesses need to be flexible and accustom to new Google updates as quickly as possible to ensure they aren’t negatively affected by these new releases.

The most prevalent Google update that has recently had a bearing on online enterprises relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s really important that online firms implement the specific changes as swiftly as possible if they aspire to prevent any unfavourable implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is stored in a plain text file), they are at risk of phishing sites that can basically steal this information from clients that falsely believe they are giving their personal information to a genuine business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will certainly affect millions of websites around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of falling victim to malicious attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being shared between their customers and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the net. Sooner or later, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be exceptionally difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites use SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become necessary, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Nowra by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsnowra.com.au

Why You Should Have A WordPress Site

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So, you’ve got a terrific business idea and you’ve made the decision you’re going to develop and publish your own website. Well, as you most likely know, there are many aspects to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But ultimately, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is very easy to use so you don’t need to be a professional HTML coder to construct an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you like. WordPress is also open source which indicates that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the community. Presently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are practically thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are built to be mobile responsive, meaning that regardless of what device your customers are using, WordPress websites will automatically alter the appearance of your website to suit. WordPress even lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is very important so of course WordPress has high security standards. Approximately one-quarter of websites are developed on WordPress so hackers are always looking for ways to compromise them. WordPress is well aware of this so has produced a variety of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of terrific features that simply make it the best website platform on the market. Though there are numerous other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop an effective and powerful website? If you have any queries about how you can further optimise your website, speak with the team at Internet Marketing Experts Nowra on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnowra.com.au

 

Top Tips For The best Email Sequences

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Having worked as a sales rep for multiple tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are marvelous because they dramatically reduce the workload for a sales rep, however nowadays, everyone can sympathise with discovering various email sequences lurking in their inbox on a daily basis that just bother us because we have to click 2 buttons to get rid of them!

 

Not enough business owners spend the time and initiative in designing compelling email sequences that actually sell their product. Producing compelling email sequences is both a science and an art, and if done skillfully, can lead to exceptional results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to generate a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are paramount when it comes to conversion rates. Here are some statistics which emphasises their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Approximately 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.

 

The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem quickly. Forget starting the email with your name and job title; you have to give your recipients a good reason to keep reading the email. Thus, begin your email with some relevant information they can identify with, like company news or their opinion to an event via Facebook or an online post, and then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently worked with another organisation with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s essential that you get to the point immediately and keep the content focused on the requirements of your prospect.

 

Tip 3 – Ditch the bland ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also contain your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly recommend using this application to help you with your email sequences.

 

The value of constructing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you have to consider when producing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing experts that can assist you. Talk to the team at Internet Marketing Experts Nowra today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnowra.com.au.