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Top Advantages of Pay-Per-Click (PPC) Advertising

There is a variety of online marketing techniques that can assist websites in enhancing their traffic, brand awareness, and conversion rates. Among the best online marketing strategies is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even […]

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

In today’s aggressive environment of internet marketing, there’s no question that content is king. Content is pretty much everywhere and people love consuming it! It should come as no surprise that content is at the heart of most marketing methodologies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said that, […]

SEO Tactics To Abandon in 2018

In today’s demanding marketplace of digitalisation and globalisation, it’s necessary for companies to take advantage of online strategies and tactics that widen their exposure to customers that are proactively seeking their products or services. Search Engines are absolutely the most influential programs that will affect your online exposure, and thus your website traffic, conversion rates, […]