Author: Charles

Top Advantages of Pay-Per-Click (PPC) Advertising

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There is a variety of online marketing techniques that can assist websites in enhancing their traffic, brand awareness, and conversion rates. Among the best online marketing strategies is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even though SEO has proved to be very effective, it takes a fair quantity of knowledge, time, and money to see fruition.

 

But what if you wish to see results immediately? Regardless of whether your website has just been published or you’re a small business that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an incredible tool that can assist you by positioning your ads in front of individuals who are actively searching for your services or products.

 

Basically, PPC is an advertising model used to increase traffic to websites. Website owners develop ad campaigns with certain targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The benefits that many websites reap from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your business.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Regardless if you set your daily budget to $3 or $30, there are an array of high level performance indicators that can be quantified, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to immediately analyse the success of their campaigns and quickly make alterations where needed to enhance performance. As opposed to other advertising mediums, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising objectives.

 

Fast Entry

PPC allows any kind of organisation to start their advertising efforts quickly and conveniently, without creating too much risk with the capability to set a maximum daily budget. Although SEO is a very productive strategy, it often takes many months to notice results so if you’re a new enterprise that needs to escalate traffic and brand awareness quickly, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, interests, location, and the times and days you would like to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target audience.

 

Valuable Data

Having the capacity to export the results of an ad campaign and examine various metrics provides websites with valuable data which can be utilised in other marketing approaches. Alongside this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly helps in their SEO efforts. PPC also enables websites to uncover data about their competitors by employing 3rd party tools such as KeywordSpy and SpyFy, enabling them to establish a profile of their competitors and what market share is readily available.

 

As you can see, PPC is a compelling marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results delivers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in crafting your PPC ad campaigns, speak with Internet Marketing Experts Nowra on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsnowra.com.au

 

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

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In today’s aggressive environment of internet marketing, there’s no question that content is king. Content is pretty much everywhere and people love consuming it! It should come as no surprise that content is at the heart of most marketing methodologies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said that, with nearly every companies now directing their marketing initiatives on content, it’s becoming more and more challenging to stick out from the crowd and make your content marketing interesting and effective.

 

Have you tried content marketing only to find that you’re not getting the intended results? Well, you’re quite likely one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most helpful ways of broadening your customer base. So, here are four reasons why your content marketing may not be working and importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and set KPIs to quantify results, how can you possibly improve? Uploading blogs and sending tweets are great, but if you don’t have any end goals then you’re simply aiming in the dark. For you to produce interesting content that visitors will engage with, you must have a clearly-defined strategy that should align with your business goals.

 

Regardless of whether you wish to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the massive number of online companies today, it’s crucial that your content is distinguishable from others. Too many businesses will create content without inspecting the competition and consequently develop content that just gets lost in the crowd. Your content should be captivating, enjoyable, and most importantly, offer value to users by offering solutions to usual pain-points in your niche. In addition to this, different kinds of content suit different communication methods, so contemplate the best ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t promote your content

 

Some of the biggest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will view it if they don’t know it exists? For you to prevail with your content marketing, it’s crucial that you advertise your content through all available channels, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your sector.

Submitting it as a guest post to bloggers in your sector.

Including links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content embodies a generous portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a frequent mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Undertake some homework to obtain the most desirable keywords that your viewers would use to find your content. Additionally, use meta tags to your strengths to draw more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the likelihood of securing more high-quality, reliable links from relevant businesses.

 

At the end of the day, there may be hundreds of reasons why your content marketing isn’t offering you the desired results, however these recommendations should cover the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your viewers, your competition, and your keywords, and construct meaningful content that your viewers will naturally engage with.

 

If you’re contemplating giving up on content marketing because of poor results, contact Internet Marketing Experts Nowra who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsnowra.com.au

 

SEO Tactics To Abandon in 2018

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In today’s demanding marketplace of digitalisation and globalisation, it’s necessary for companies to take advantage of online strategies and tactics that widen their exposure to customers that are proactively seeking their products or services. Search Engines are absolutely the most influential programs that will affect your online exposure, and thus your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to increase their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an exceptional investment that will boost your visibility and conversion rates, or if used incorrectly, can cripple your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and prevalent SEO techniques from 5 years ago may result in your website being penalised today.

 

Rather than reviewing the top SEO tactics that website owners should be investing in, we’re instead going to delve into the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a frequent mistake that many website owners make to try to raise their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly detect how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. Instead of keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO technique since the inception of SEO, and its value as an SEO technique has evolved rapidly since then. Even though link building is still one of the leading 3 SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public recommendation which correlates with valued information on a website.

 

Aggressive link building materialises where links are gathered in a synthetic way. Examples of this is where links are stationed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that many people still perceive to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The motive in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays an important role in SEO, so it’s important not only to identify any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most typical technical issues that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO tactic that will help your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to improve your SEO, and this can be done primarily with the image filename and alt attribute. For example, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a reliable SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s important to keep up with these changes to grow in today’s online marketplace. If you require any guidance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak with Internet Marketing Experts Nowra on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsnowra.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

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Are you new to social networking sites and want to learn the fundamentals of one of the best platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users socialise with each other through brief messages of up 280 characters. At the moment there’s over 6,000 tweets being sent through the internet every second, varying from basic text messages to images, videos, gifs, memes, and a whole lot more. Twitter is one of the most in demand social networking platforms and is widely different to other social media giants like Instagram and Facebook.

Twitter is a platform where members distribute a multitude of information; from news, jokes, politics, or just universal thoughts about odd topics! Instead of having a circle of friends like Facebook, Twitter is built upon followers (not necessarily friends) so not only can you connect with friends, but also your favourite journalists, sport stars, and politicians alike. Everything you upload on Twitter is accessible publicly for everybody to see, but don’t worry, you can freely modify your preferences to private if you want to.

 

The initial step in understanding Twitter is to grasp the basic terms and lingo used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being an easy way to connect with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either elect to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can locate tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or visit www.twitter.com and hit the signup button. The full name you enter will be your display name, but this can be altered as frequently as you desire. Select a username (or handle) so people can mention you by typing the @ symbol in front of your username. After you’ve entered your mobile number for validation purposes, selected an avatar, and penned a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As stated previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other personalities of which you’re a supporter. Once you’ve subscribed, Twitter will present a basic type of setup wizard to help you begin, for example suggesting some members that you may have an interest in following. You can give Twitter permission to explore your contacts list to uncover any of your friends that are already using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to offer recommendations for other users to follow depending upon the sorts of users you’re presently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it respects Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a whole range of different media that can be uploaded via your device. Don’t forget though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is pretty cool!

Once you’ve gotten the hang of the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the current trends, be the first to look at viral posts, and communicate with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place automatically, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply speak with Internet Marketing Experts Nowra on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsnowra.com.au

 

What Are The Leading Organic SEO Ranking Elements For A Website?

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If you’ve just developed your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most useful marketing tools since it enables you to get your message in front of prospective consumers that are directly searching for your products.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s extremely sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formulated equally, so you can target the most vital variables that will have the biggest impact on your SERP listings.

It is essential to understand that the weight of each variable changes with time, so Google will place more priority on particular variables in accordance with user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is placed on content due to the fact that Google wants to rank the most relevant websites on top of its search results . The latest Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as comprehensive tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to ensure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical variables that will greatly affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continually changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Nowra by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsnowra.com.au