An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s necessary that businesses stay up to date with Google’s best practices to make sure they stay competitive in their particular online markets. With Google being the most dynamic and influential company on the internet, it’s imperative for them to keep up with all the threats and opportunities that the internet produces. Due to this fact, Google releases a multitude of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What’s important though, is that all online companies that use Google-related services (basically every online enterprise), are aware of important changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online businesses need to be flexible and accustom to new Google updates as quickly as possible to ensure they aren’t negatively affected by these new releases.
The most prevalent Google update that has recently had a bearing on online enterprises relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s really important that online firms implement the specific changes as swiftly as possible if they aspire to prevent any unfavourable implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is stored in a plain text file), they are at risk of phishing sites that can basically steal this information from clients that falsely believe they are giving their personal information to a genuine business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will certainly affect millions of websites around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of falling victim to malicious attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online enterprises that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being shared between their customers and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the net. Sooner or later, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.
What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be exceptionally difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites use SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become necessary, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Nowra by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsnowra.com.au